Are you considering starting an online business or looking to switch your current e-commerce platform? Look no further than Shopify and Shopify Plus – two powerful options that can help you build and grow your online store. In this article, we will compare Shopify and Shopify Plus, exploring their features, pricing plans, and benefits, so you can make an informed decision about which platform suits you best.

Shopify is a versatile e-commerce platform that empowers businesses of all sizes to sell online. With Shopify, you can create a fully customized e-commerce store, sell on various sales channels, accept multiple payment options, and streamline your shipping process. It also offers a wide range of features and integrations through its App Store, allowing you to enhance your store’s functionality.

On the other hand, Shopify Plus is designed for high-growth and enterprise-level businesses. It offers advanced scalability, additional features, and dedicated support to help you handle large volumes of sales and website traffic. Shopify Plus provides the flexibility and customization options needed to take your business to the next level.

Key Takeaways:

  • Shopify and Shopify Plus are powerful e-commerce platforms for building and managing online stores.
  • Shopify is suitable for most small to medium-sized businesses, offering a range of features and scalability options.
  • Shopify Plus is tailored for high-growth and enterprise-level businesses, providing advanced scalability and additional features.
  • Consider your budget, growth potential, and desired features when choosing between Shopify and Shopify Plus.
  • Both platforms offer customizable templates, SEO optimization, inventory management, and built-in analytics.

Sell Everywhere with Shopify

Shopify provides businesses with the opportunity to sell their products or services across various platforms using its robust sales channels. By leveraging multiple sales channels, businesses can expand their reach, tap into new customer segments, and increase their overall sales potential.

Whether it’s through their e-commerce store, online marketplaces, social media platforms, or in-person with Shopify point of sale, businesses can seamlessly integrate and manage their sales across all channels. This allows for a consistent and streamlined customer experience, no matter where the purchase takes place.

With Shopify, businesses can effortlessly sell on popular online marketplaces like Amazon and eBay, reaching millions of potential customers. They can also leverage the power of social media by integrating their Shopify store with platforms like Facebook, Instagram, and Pinterest, allowing customers to discover and purchase products directly from their social media feeds.

The versatility and flexibility of Shopify’s sales channels empower businesses to connect with customers wherever they are, enabling growth and expanding their market presence.

“With Shopify, we were able to seamlessly sell our products on multiple platforms, including our website, Amazon, and social media. This omnichannel approach significantly boosted our sales and brand visibility.” – John Smith

Table: Comparison of Shopify Sales Channels

Sales Channels Features Benefits
E-commerce Store
  • Customizable website design
  • Secure checkout process
  • Integration with various payment gateways
  • Complete control over brand and customer experience
  • Ability to showcase product catalog in a personalized manner
  • Direct customer relationship and data ownership
Online Marketplaces
  • Integration with popular marketplaces like Amazon and eBay
  • Synced inventory and order management
  • Access to a wider customer base
  • Expanded reach and visibility on established platforms
  • Tap into existing customer trust and loyalty
  • Increased sales potential
Social Media Platforms
  • Integration with Facebook, Instagram, and other social media platforms
  • Product tagging and direct purchase options
  • Social media advertising and remarketing
  • Engage with customers on their preferred social media platforms
  • Drive traffic and sales through social media advertising
  • Increase brand awareness and reach new audiences
In-Person with Shopify Point of Sale
  • Integrated POS system for in-store sales
  • Acceptance of various payment methods
  • Synced inventory across online and offline channels
  • Seamless omnichannel experience for customers
  • Efficient management of inventory and sales data
  • Ability to capture offline sales and customer data

As shown in the table above, each sales channel offers unique features and benefits that cater to different business needs. By leveraging multiple sales channels with Shopify, businesses can maximize their online presence, reach a wider audience, and drive growth.

Flexible Payment Options with Shopify Payments

When it comes to running an online business, having flexible payment options is crucial. That’s where Shopify Payments comes in. With Shopify Payments, businesses can offer their customers a seamless checkout experience by accepting various types of payments, including credit cards, local payment methods, and accelerated checkouts. By providing multiple payment options, businesses can cater to the preferences of their customers, increasing the likelihood of completing a purchase.

In addition to Shopify Payments, Shopify integrates with over 100 third-party payment gateways. This means that businesses have a wide range of options when it comes to accepting payments. Whether it’s popular gateways like PayPal or Stripe, or niche options specific to certain regions, Shopify has you covered. By integrating these third-party payment gateways, businesses can offer their customers even more choices, ultimately leading to higher conversion rates.

Having multiple payment options not only benefits customers but also provides businesses with added flexibility. Different payment gateways may have varying transaction fees, payout schedules, or fraud prevention measures. By diversifying their payment options, businesses can optimize their payment processing based on their specific needs and preferences. This can result in cost savings and improved operational efficiency in the long run.

Accepting Payments with Shopify Payments and Third-Party Gateways

With Shopify Payments, businesses benefit from a seamless integration with their online store. The payment gateway is built directly into the Shopify platform, eliminating the need for additional setup steps or complicated configurations. Businesses can easily activate Shopify Payments and start accepting payments right away.

On the other hand, if businesses prefer to use a specific third-party payment gateway, Shopify makes it easy to integrate with them. Once the integration is set up, customers can choose their preferred payment method at checkout, whether it’s a credit card, digital wallet, or local payment option. Shopify ensures that payment processing is smooth and secure, providing peace of mind to both businesses and customers.

Payment Options Advantages
Shopify Payments – Seamless integration with Shopify
– Built-in fraud prevention measures
– Competitive transaction fees
Third-Party Payment Gateways – Wide range of options to choose from
– Ability to optimize features based on business needs
– Offers flexibility for customers

Offering flexible payment options is essential for any online business looking to maximize conversions and provide a positive customer experience. Whether businesses choose to leverage the convenience of Shopify Payments or integrate with third-party gateways, Shopify provides the tools and support needed to ensure a smooth payment process. By giving customers the ability to pay the way they prefer, businesses can create a seamless and enjoyable shopping experience that sets them apart from the competition.

Streamlined Shipping with Shopify Shipping

Efficient order fulfillment and streamlined shipping are crucial for e-commerce businesses. Shopify offers a comprehensive shipping solution, known as Shopify Shipping, to simplify the shipping process and help businesses save time and money. With Shopify Shipping, businesses can fulfill one or multiple orders with just a single click, eliminating the need for manual order processing.

One of the key advantages of using Shopify Shipping is access to negotiated shipping rates. Shopify has partnered with leading shipping carriers to provide businesses with discounted rates, helping them lower their shipping costs. These negotiated rates are available to businesses of all sizes, allowing them to compete with larger retailers in terms of shipping affordability.

In addition to cost savings, Shopify Shipping also provides businesses with access to a range of shipping options and carriers. From national carriers like USPS, FedEx, and UPS to regional and international carriers, businesses have the flexibility to choose the shipping method that best suits their needs. This ensures that customers receive their orders on time while offering businesses flexibility in their shipping operations.

Key Features of Shopify Shipping Benefits
One-click order fulfillment – Saves time and improves operational efficiency
Negotiated shipping rates – Reduces shipping costs and improves profitability
Multiple shipping options – Flexibility to choose the best carrier and shipping method
Integration with leading carriers – Ensures reliable and efficient shipping

With Shopify Shipping, businesses can take advantage of a streamlined shipping process, access negotiated shipping rates, and choose from a variety of shipping options. This helps businesses enhance their customer experience, improve operational efficiency, and ultimately drive growth. By leveraging Shopify’s robust shipping features, businesses can focus on what they do best – delivering exceptional products and services to their customers.

24/7 Support and Extensive App Store

At Shopify, we understand the importance of providing reliable support and access to a wide range of tools and resources. That’s why we offer 24/7 customer support through online chat, phone, and email. Our dedicated support team is always available to assist you with any questions or issues you may have, so you can focus on growing your business with confidence.

In addition to our support services, we also have an extensive App Store with over 2,200 apps to enhance your store’s functionality. Whether you need help with marketing, inventory management, or customer service, our App Store has a variety of solutions to meet your specific needs. With just a few clicks, you can easily add new features and capabilities to your store, helping you optimize your online presence and provide a seamless shopping experience for your customers.

Key Features of Shopify Support and App Store Benefits
24/7 customer support – Get assistance whenever you need it
– Quick response times
– Expert guidance and advice
Extensive App Store – Access to over 2,200 apps
– Enhance store functionality
– Customize your online business

Whether you need help troubleshooting technical issues or want to explore new ways to grow your business, our support team is ready to assist you. Our App Store offers a vast selection of apps to help you streamline operations, improve customer experience, and drive sales. We are committed to providing the tools and support you need to succeed in the competitive world of e-commerce.

When it comes to choosing an e-commerce platform, having reliable support and a robust App Store is crucial. With Shopify, you can rest assured knowing that we are here to support you every step of the way, and our App Store offers endless possibilities for enhancing your store’s functionality. Start your Shopify journey today and experience the benefits of our 24/7 support and extensive App Store.

Shopify vs. Other E-commerce Platforms

When considering an e-commerce platform for your business, it’s important to compare and evaluate different options. Shopify is a popular choice, but how does it stack up against other platforms like Bigcommerce, Squarespace, WooCommerce, Wix, Magento, PrestaShop, and WordPress? Let’s take a closer look at the key differences and similarities.

Feature Comparison

To make an informed decision, it’s essential to compare the features offered by each platform. Here’s a breakdown:

E-commerce Platform Key Features
Shopify Customizable templates, SEO optimization, mobile-responsive design, inventory management, product variants, discount codes, built-in analytics
Bigcommerce Advanced SEO, built-in blog, abandoned cart saver, multi-currency support, customer segmentation, real-time shipping quotes
Squarespace Elegant templates, drag-and-drop website builder, blogging platform, built-in SEO tools, mobile optimization
WooCommerce Flexible design options, extensive plugin library, seamless WordPress integration, built-in blogging, detailed order tracking
Magento Advanced customization, flexible product catalog, robust security features, multi-store support, built-in SEO tools
PrestaShop Easy-to-use interface, customizable templates, extensive payment options, multilingual support, detailed analytics
WordPress Powerful blogging platform, flexible design options, extensive plugin library, SEO-friendly, user-friendly interface

It’s important to note that while Shopify offers a wide range of features, each platform has its own strengths and weaknesses. Consider your specific business needs and goals when comparing these options.

Pricing and Scalability

Pricing and scalability are crucial factors to consider when choosing an e-commerce platform. Shopify offers tiered pricing plans, ranging from Basic to Advanced Shopify. The pricing depends on the features and services included in each plan. Other platforms also have their own pricing structures, so it’s important to evaluate and compare the costs.

Scalability is another important consideration. Shopify is known for its scalability, allowing businesses to grow and handle large volumes of sales and website traffic. Other platforms may have limitations in terms of scalability, so it’s important to assess your long-term growth potential.


In conclusion, when comparing Shopify to other e-commerce platforms like Bigcommerce, Squarespace, WooCommerce, Wix, Magento, PrestaShop, and WordPress, it’s crucial to evaluate features, pricing, and scalability. Each platform offers unique benefits and caters to different business needs. By carefully considering these factors, you can make an informed decision about which platform is the best fit for your business.

The Benefits of Shopify Plus

Shopify Plus Benefits

Shopify Plus offers a range of benefits for high-growth and enterprise-level businesses. One of the key advantages is scalability. With Shopify Plus, businesses can handle large volumes of sales and website traffic without compromising on performance. This scalability is crucial for businesses experiencing rapid growth or expecting high traffic during peak seasons.

Upgrading to Shopify Plus also provides additional features and customization options. Businesses can access advanced functionalities that are not available in the standard Shopify plan. These features include multi-channel selling capabilities, improved security measures, and dedicated support from the Shopify Plus team.

Another notable benefit of Shopify Plus is the ability to create a truly tailored and branded online shopping experience. With Shopify Plus, businesses have more flexibility to customize their store design, checkout process, and overall user experience. This level of customization helps businesses stand out in the competitive e-commerce landscape and create a unique brand identity that resonates with their target audience.

In summary, upgrading to Shopify Plus brings numerous advantages for high-growth and enterprise-level businesses. The platform offers enhanced scalability, additional features, and customization options to help businesses scale their operations and drive further growth. By choosing Shopify Plus, businesses can unlock the full potential of their e-commerce store and create a seamless shopping experience for their customers.

Key Features of Shopify and Shopify Plus

Shopify and Shopify Plus offer a wide range of features to help businesses build and manage their online stores. Here are some key features of both platforms:

Customizable Templates

Both Shopify and Shopify Plus provide a variety of customizable templates, allowing businesses to create a visually appealing and unique online store. These templates can be customized to match the brand identity and provide a seamless user experience.

SEO Optimization

Both platforms offer built-in SEO features, such as customizable meta tags, URLs, and alt tags, to help businesses improve their search engine rankings. These features ensure that the online store is easily discoverable by potential customers.

Mobile-Responsive Design

With the increasing use of mobile devices, having a mobile-responsive online store is crucial. Both Shopify and Shopify Plus offer mobile-responsive design, ensuring that the store looks and functions seamlessly across different devices, providing a positive customer experience.

Inventory Management

Efficient inventory management is essential for any e-commerce business. Shopify and Shopify Plus provide robust inventory management features, allowing businesses to track stock levels, manage variants, and set up automated reordering, ensuring smooth operations.

Product Variants

Both platforms support product variants, allowing businesses to offer different options (size, color, etc.) for their products. This feature enables businesses to provide more choices to customers and cater to their individual preferences.

Discount Codes

Shopify and Shopify Plus enable businesses to create and apply discount codes for promotions and marketing campaigns. This feature helps businesses attract customers and boost sales by offering special discounts and incentives.

Built-in Analytics

Both platforms provide built-in analytics tools that allow businesses to track their store’s performance, sales, and customer behavior. These insights help businesses make data-driven decisions and optimize their marketing strategies for better results.

Features Shopify Shopify Plus
Customizable Templates
SEO Optimization
Mobile-Responsive Design
Inventory Management
Product Variants
Discount Codes
Built-in Analytics

Choosing the Right Shopify Plan

When it comes to selecting the best Shopify plan for your business, it’s important to carefully assess your requirements, budget, and growth potential. With Shopify offering different pricing plans, each with its own set of features and pricing options, finding the right plan can make a significant impact on your online store’s success.

Shopify Pricing Plans

Shopify offers three primary pricing plans: Basic Shopify, Shopify, and Advanced Shopify. The Basic Shopify plan is ideal for small businesses and startups, providing essential features such as an online store, unlimited products, and 24/7 support. The Shopify plan offers additional features like professional reports and international selling capabilities, making it suitable for growing businesses. The Advanced Shopify plan is designed for businesses scaling rapidly, with advanced features like third-party calculated shipping rates and advanced report builder.

To determine the best Shopify plan for your business, consider factors such as your monthly sales volume, desired features, and budget. If you’re just starting or have a small operation, Basic Shopify may be sufficient. However, if you anticipate significant growth or require more advanced features, consider upgrading to a higher-tier plan.

Comparing Shopify Plans

Basic Shopify Shopify Advanced Shopify
Monthly Price $29 $79 $299
Credit Card Rates 2.9% + 30¢ 2.6% + 30¢ 2.4% + 30¢
Transaction Fees 2.0% 1.0% 0.5%
Staff Accounts 2 5 15
Gift Cards No Yes Yes

As seen in the table above, each Shopify plan offers distinct advantages. The Basic Shopify plan has the lowest monthly price and is suitable for businesses with limited staff and no need for gift card functionality. The Shopify plan provides additional features such as gift cards and more staff accounts, making it ideal for businesses looking to expand. The Advanced Shopify plan offers the most advanced features, including lower transaction fees and the ability to have up to 15 staff accounts.

By carefully evaluating your business needs and comparing the features and costs of each Shopify plan, you can choose the plan that aligns with your goals and budget. Remember, as your business grows, you can always upgrade your plan to access more advanced features and scalability options.


In conclusion, when considering the choice between Shopify and Shopify Plus, it is important to assess the specific needs and goals of your business. Shopify is a versatile e-commerce platform that caters to most small to medium-sized businesses. It offers a range of features, scalability options, and different pricing plans to choose from. With its customizable templates, SEO optimization, and inventory management, Shopify provides the necessary tools to build and manage your online store.

On the other hand, Shopify Plus is designed for high-growth and enterprise-level businesses. It offers enhanced scalability, additional features, and customization options. With multi-channel selling capabilities, improved security, and dedicated support, Shopify Plus provides the necessary tools for businesses looking to scale their operations and drive further growth.

Ultimately, the decision between Shopify and Shopify Plus should be based on factors such as your budget, growth potential, and desired features. By making an informed decision, you can choose the Shopify plan that best suits the specific needs of your business and helps you achieve your goals.


What is Shopify?

Shopify is a versatile e-commerce platform that allows businesses to sell online through their e-commerce store, online marketplaces, social media, and in-person with Shopify point of sale.

How can businesses accept payments on Shopify?

Businesses can accept payments through Shopify Payments, a built-in payment gateway that supports credit cards, local payment methods, and accelerated checkouts. Shopify also integrates with over 100 third-party payment gateways.

How does Shopify simplify the shipping process?

Shopify allows businesses to fulfill one or multiple orders with a single click and provides negotiated shipping rates through Shopify Shipping. This helps businesses save time and money on shipping costs.

What support options does Shopify offer?

Shopify provides 24/7 customer support through online chat, phone, and email. Businesses can also hire a trusted Shopify Expert from the Shopify Experts Directory for professional help.

What additional features can businesses add to their Shopify store?

Businesses can enhance their store functionality by choosing from over 2,200 apps available in the Shopify App Store.

How does Shopify compare to other e-commerce platforms?

Shopify competes with various other e-commerce platforms such as Bigcommerce, Squarespace, WooCommerce, Wix, Magento, PrestaShop, and WordPress.

What are the benefits of upgrading to Shopify Plus?

Upgrading to Shopify Plus provides enhanced scalability, additional features, customization options, and dedicated support, making it suitable for high-growth and enterprise-level businesses.

What are the key features of Shopify and Shopify Plus?

Key features include customizable templates, SEO optimization, mobile-responsive design, inventory management, product variants, discount codes, built-in analytics, and multi-channel selling capabilities (for Shopify Plus).

How do businesses choose the right Shopify plan?

Businesses should assess their requirements, budget, and growth potential before selecting a Shopify plan. Shopify offers different pricing plans to cater to businesses of all sizes and budgets.

What factors should businesses consider when making a decision between Shopify and Shopify Plus?

Businesses should consider factors such as budget, growth potential, desired features, and scalability options to make an informed decision about which Shopify plan suits them best.