deskubots logo

See These Great Customer Service Examples That Can Inspire You

See These Great Customer Service Examples That Can Inspire You

Table of Content

Imagine yourself walking into a store, greeted with a warm, genuine smile, and receiving help that goes above and beyond your expectations. That's the power of great customer service. It's not just about solving problems, but creating memorable experiences that make customers feel valued.

In this competitive business world, it could be the edge you need. We're about to explore 15 exceptional examples of customer service from top brands. Each one holds unique lessons you can apply to your own business, potentially transforming your customer interactions into powerful tools for building brand loyalty.

Intrigued? Let's get started.

Key Takeaways

  • Personalization is a key aspect of great customer service, as seen in examples like Adobe, NetHunt CRM, and bareMinerals.
  • Proactive customer service, such as Zappos and Adobe addressing customer queries on social media, can make a significant impact on customer satisfaction.
  • Exceptional problem-solving skills, demonstrated by companies like Adobe, Skyscanner, and NetHunt CRM, are crucial in building trust and resolving customer issues promptly.
  • Recognition and appreciation of customers, as shown by Nordstrom, bareMinerals, and Smartpress, can foster loyalty and make customers feel valued.

17 Great Customer Service Examples to Inspire You

If you're aiming to elevate your customer service, consider these inspiring examples from top brands that have truly mastered the art of keeping their customers satisfied.

One of the great customer service examples is Adobe's personalized welcome videos during onboarding. By creating a personalized experience, Adobe shows they value each customer as an individual.

Zappos, meanwhile, shines in providing excellent customer service through proactive addressing of customer queries and complaints on social media. They understand the importance of timeliness and immediacy in customer service interactions.

Nordstrom, on the other hand, exemplifies exceptional customer service by recognizing and matching customer emotions, providing quick responses, and empowering customers with self-service options.

These examples of great customer service aren't just stories. They're proven strategies that increase customer loyalty, improve return on investment, and boost customer lifetime value. By caring about customers, being proactive, and admitting mistakes, you too can build trust and stand out in the competitive business environment.

What is Good Customer Service?

Having seen how top brands master customer service, let's unpack what good customer service really means and why it's vital for your business. Essentially, good customer service is about resolving customer issues with minimal effort on their part. It's about aiding them to derive greater value from your product or service, and showcasing core elements such as responsiveness, empathy, and problem-solving.

Good customer service examples include anticipating customer needs, adding a personal touch like sending welcome videos or birthday gifts, and acknowledging the value of repeat customers. This level of service meets customers where they are, adding a human touch, and significantly boosting customer loyalty.

Exceptional customer service isn't just a nice-to-have, it's crucial for customer retention and positive brand perception. It goes beyond solving problems; it's about creating an experience that exceeds customer expectations, leading to increased customer satisfaction and loyalty.

In a nutshell, good customer service is the backbone of your business, influencing customer expectations and loyalty. By mastering it, you not only retain customers but also turn them into advocates for your brand.

Examples of Good Customer Service from Top Brands

Let's delve into five compelling examples of top-notch customer service provided by leading brands, demonstrating how they've mastered the art of exceeding customer expectations. These great customer service examples from top brands will surely inspire you to elevate your own service game.

NetHunt CRM takes personalization to a new level by sending personalized welcome videos to new customers. This thoughtful gesture sets the tone for a warm, personalized experience from the get-go.

Adobe, another example of good customer service, proactively addresses customer queries and complaints on social media platforms like Twitter, showcasing their commitment to swift problem resolution.

Next, consider Skyscanner's humorous response to a customer glitch, which won them viral fame. This demonstrates that a dash of humor can turn a potential PR crisis into a winning customer service moment.

Meanwhile, bareMinerals delights customers by sending birthday gifts and handwritten notes, highlighting the value of a personal touch.

Lastly, Smartpress acknowledges repeat customers and offers assistance for their next projects, emphasizing the importance of recognizing customer loyalty.

These customer service examples from top brands provide valuable lessons in creating memorable customer experiences.

NetHunt CRM

NetHunt CRM's approach to customer service stands out with its personalized onboarding experiences, making you feel more connected and at ease from the very beginning. This is a perfect example of how every aspect of the customer service process should be tailored to make customer interactions as smooth as possible.

The customer service teams at NetHunt CRM go above and beyond to ensure that you're not just another number in their system. They provide a casual introduction from customer success managers, taking the time to build personal connections with you. This approach enhances customer comfort and accessibility, making you feel valued and heard.

What's more, their product knowledge is impeccable. This is evident in their unique onboarding approach, where they send personalized welcome videos to guide you through the platform. This shows that they not only understand their product inside out, but also care about your experience with it.


When it comes to Adobe, you'll notice their exceptional customer service in the proactive way they handle customer queries and complaints on social media platforms like Twitter. Adobe's customer support team is always ready to engage, provide great customer service, and tackle even the most complex questions. This approach not only resolves issues promptly but also builds trust and fosters advocacy among its customers.

Adobe's proactive and responsive approach is one of the great customer service examples to inspire you. They don't wait for you to reach out; they meet you where you are, providing assistance in the moment. This level of commitment goes a long way in showing customers that they matter.

Moreover, Adobe's problem-solving skills are commendable. The team not only focuses on fixing issues but also provides helpful advice to prevent future complications. This human touch to their service makes customers feel valued and understood.


Moving onto Skyscanner, you'll find a unique blend of humor and engagement in their customer service approach that not only resolves issues but also leaves a lasting, positive impression. Skyscanner's customer service agents are known for delivering excellent customer service with a personal touch, often incorporating humor into their interactions. This strategy doesn't just solve problems; it also helps build trust and rapport with customers.

Their approach to customer service has even gone viral, with examples of good customer service responses generating positive feedback and discussions across various platforms. Their humorous, timely responses to customer glitches showcase a different side of customer support, proving it doesn't always have to be a tedious process.

This unique approach does more than just make customers laugh. It leaves a memorable impression, encouraging customer loyalty and fostering a positive brand image. Skyscanner clearly shows how injecting personality and humor into customer service can transform the entire experience. This isn't just about resolving issues; it's about creating memorable, positive interactions that build lasting relationships with customers.


Switching gears from Skyscanner's humor-infused approach, let's take a look at bareMinerals, a brand that excels in personalized and emotionally intelligent customer service. They've taken customer service beyond the conventional, making it a cornerstone of their brand identity.

From the onset, bareMinerals seeks to understand their customers and provide individualized interactions that build strong relationships. They're excellent at recognizing and matching the emotional states of their customers, fostering an environment of positivity and rapport. This enables them to deliver exceptional customer experiences that resonate long after the interaction.

Further, they provide excellent customer service by anticipating needs and proactively addressing them. Their commitment to customer satisfaction is evident in their quick responses to queries, concerns, and feedback.

Finally, bareMinerals empowers its employees to provide the best customer service possible. They invest in training, ensuring their staff has the knowledge and tools necessary to excel in their roles.

These 'Service Examples to Inspire' highlight how a commitment to understanding and meeting customer needs can significantly enhance brand perception and loyalty. The bareMinerals approach underscores the power of personalized, emotionally intelligent customer service in creating memorable customer experiences.


Now, let's turn our attention to Smartpress, a company that takes customer service to another level by acknowledging repeat customers and proactively offering assistance for future projects. In the realm of great customer service, Smartpress proves to be an inspiration, setting a standard for others to follow.

Unlike many companies, Smartpress doesn't wait for you to reach out; they take the first step. This proactive approach makes customers feel valued and appreciated. It's not just about making a sale, but building a relationship. This facilitates communication and strengthens your bond with the brand.

Smartpress' customer service examples inspire with their attention to detail. Their team is always ready to assist, making your experience more comfortable and enhancing your interaction with the brand. This personalized and attentive customer support has proven to be effective in not only retaining customers but also attracting new ones.


Let's dive into the world of Chewy, a company that truly sets the bar high with its personalized, human-driven customer support. Chewy's customer service practices are so unique they often go viral, sparking discussions and positive feedback from impressed customers.

At the heart of Chewy's success is their ability to understand their customers' needs during tough times. Whether it's a lost pet or another personal issue, Chewy shows compassion and empathy that makes the customer feel seen and heard. This is customer service interaction at its finest.

What's most impressive is how Chewy goes above and beyond the typical call of duty. They've been known to provide refunds without question, send flowers, and even handwrite personalized notes to customers. These small gestures make a big impact, creating an emotional connection that elevates their customer service to a whole new level.

Chewy's great customer service doesn't just solve problems—it creates lifelong customers and advocates. As a result, Chewy serves as a shining example for any business looking to improve their own customer service practices.


Diving into another exemplary model of customer service, LanguaTalk consistently tailors its messages to align with specific moments in the customer journey, ensuring a smooth and personalized experience for every user. This strategy of delivering great customer service not only eases navigation but also enhances engagement, making interactions feel more personal and less like generic, automated responses.

LanguaTalk's customer service reps are proactive, reaching out to offer guidance to customers and tutors alike, thereby significantly improving onboarding success rates. Their approach to support offers a clear demonstration that the customer is always at the heart of their operations.

Even without booking a trial, you'll find LanguaTalk's support readily available. This level of accessibility helps to foster a sense of community, making you feel valued and well-cared for.

Moreover, the messages featured on LanguaTalk's website are designed to boost your chances of success with the product. Here, customer service isn't an afterthought, but a core part of the product's functionality.

Hindustan Pencils

In the realm of extraordinary customer service, Hindustan Pencils stands out, particularly with their response when a customer's desired product is unavailable. Instead of disappointing the customer, they went above and beyond to deliver a personalized support, epitomizing what good customer service experiences should be like.

When a mother requested left-handed sharpeners for her daughter, Hindustan Pencils didn't just reply with a courteous letter. They designed and sent five exclusive sharpeners, demonstrating a keen interest in meeting individual customer needs. This proactive approach not only resolved the customer's problem but also helped strengthen customer ties.

But Hindustan Pencils didn't stop there. They announced plans to include left-handed sharpeners in their regular production. This is a clear demonstration of how to build brand loyalty and make lasting connections with customers. By keenly listening to their customers and acting on their needs, they were able to turn a potential disappointment into a memorable customer service triumph.


Transitioning to the digital world, consider the example of Canva, a user-friendly graphic design platform that offers a diverse range of tools and templates for your design needs. This platform is renowned not only for its innovative design features but also for its quality customer service. The example highlights how Canva, through its customer-centric approach, fulfills customer expectations.

Canva values your time and understands your need for prompt, efficient assistance. Whether you're on a free or paid subscription, they deliver some of the best customer service in the industry. Canva's support team is readily available to address your concerns, providing prompt and effective solutions that help you get the job done.

But what sets them apart is their proactive approach. They don't just react to problems – they anticipate them, providing customer service tips and tutorials to help you navigate their platform with ease. They believe in empowering you, the customer, to make the most of their service.

Canva's commitment to superior service is inspiring. If you're seeking to enhance your own customer service practices, let Canva's example guide you. Remember, great customer service isn't just about solving problems – it's about preventing them.


Moving from the digital design industry to the realm of coffee, let's take a look at Cometeer, a brand that has truly elevated the customer service game.

Cometeer is an example of how good customer service can transform a customer's experience. Their secret? A deep understanding of their customer needs. Every interaction is personalized, making customers feel valued and heard.

Cometeer's team members are trained to provide prompt and efficient responses to customer inquiries. They understand that time is of the essence when dealing with customer complaints, so they strive to resolve issues as quickly as possible. This commitment to speed doesn't mean they compromise on quality. In fact, their high-quality products are a testament to their dedication to customer satisfaction.

What sets Cometeer apart is their consistency. They ensure that every interaction, every response, and every resolution reflects their brand's promise. They make follow-through a priority, keeping their customers updated at every step. This consistency builds trust and loyalty among their customers, further cementing their reputation for excellent customer service.


Let's shift our attention to Chainers, a standout example of customer service excellence in the digital technology industry. Chainers sets the bar high, with good customer service that's more than just responsive; it's proactive. They don't just solve problems; they anticipate them. This great customer service approach not only increases customer satisfaction but also loyalty.

Through their effective use of technology, they've streamlined communication channels, ensuring that customers can easily reach out to them at any time. Whether it's through an instant chat, email, or a phone call, Chainers makes sure they're always available to handle customer queries and concerns.

Their dedication to customer satisfaction is indeed inspiring, turning customer service examples into customer service experiences. They've mastered the art of turning negative situations into opportunities, turning complaints into compliments.


Shifting gears from the digital technology sector, consider the remarkable customer service of Zappos, a leading player in the e-commerce industry. Zappos is renowned for its good customer service, built on the principles of creating personalized and memorable overall customer experiences. They've made it their mission to go the extra mile, aiming to exceed customer expectations with proactive and empathetic support.

Every interaction with Zappos is designed to make you feel valued, appreciated, and heard. This isn't just about answering customer queries; it's about building relationships. They understand that your time is precious, so they focus on quick responses. However, Zappos doesn't sacrifice quality for speed. Their team is trained to provide detailed, accurate answers to ensure your needs are met.

Consistency and follow-through are integral to Zappos' service ethos. They believe that every interaction should reflect their commitment to customer satisfaction. It's this dedication to maintaining a high level of service, regardless of the situation, that sets Zappos apart.


Diving into the realm of remote work, we find Remotive, a resource-rich platform dedicated to providing productivity solutions for remote teams and individuals. Remotive goes beyond merely offering tools; it ensures a smooth customer journey by providing valuable insights and tips for effective remote work.

What sets Remotive apart is its emphasis on work-life balance and well-being. Understanding that remote work can blur boundaries, it promotes practices that help maintain a healthy equilibrium. Remotive's customer care isn't just about solving problems; it's about creating an environment where customers feel valued and cared for.

The platform also highlights best practices for remote team collaboration and communication, guiding you in creating an inclusive, productive virtual workspace. It not only answers your queries promptly but also proactively shares resources, allowing you to optimize your remote work experience.

If you're seeking good customer service examples to inspire you, look no further than Remotive. Their approach to customer service is a testament to their commitment to customer satisfaction. Let Remotive inspire you to enhance your own customer service practices, and create a customer experience that truly values every individual.


Moving on to Wistia, a leader in providing video hosting and analytics services for businesses, you'll find a remarkable example of exceptional customer service. Wistia's approach to service sets a high benchmark. They aren't just about addressing queries; they're about building relationships.

Their team of 120 professionals is dedicated to providing the best service to their customers. They don't just help; they make good one team with the client, working together to achieve the best results. With Wistia, you're not just a customer; you're a partner.

They offer customizable video players and video marketing tools, enabling businesses to create, host, and analyze their videos. The platform focuses on helping businesses engage and grow their audience through video content. But Wistia doesn't stop there. They provide comprehensive solutions for businesses to use video effectively in their marketing and communication strategies.

Wistia's exceptional service is a shining example for businesses striving for customer satisfaction. With their commitment to their customers and innovative solutions, Wistia inspires businesses to elevate their service standards and build lasting relationships with their clients.


When it comes to offering personalized and attentive customer service, Nordstrom sets an exemplary standard. This renowned brand always aims to go beyond the general level of expectation. They understand that good customer service isn't just about meeting customers' needs; it's about exceeding them.

Nordstrom's representatives are trained to understand and resonate with individual customer needs, making every effort to meet customers wherever they are. This approach creates memorable experiences that make customers feel valued and appreciated. It's not just about transactions; it's about building strong, long-term relationships.

The company's commitment to providing exceptional customer service is evident in every interaction. It's their attention to detail, combined with a genuine desire to serve, that sets them apart. They take pride in going the extra mile to ensure customer satisfaction.

In today's competitive business environment, Nordstrom's approach serves as a powerful reminder of the impact good customer service can have. It's about more than just making a sale; it's about making a difference.

Nordstrom's approach to customer service is a model that can inspire us all to strive for excellence in our interactions with customers.

Ever wondered how to boost your productivity or improve your sleep with the power of music? might be the answer you're looking for. This innovative platform uses artificial intelligence to create personalized music designed to enhance cognitive function and reduce distractions. It's a good example of a company using technology to provide a service that makes a real difference in people's lives. offers scientifically engineered soundtracks tailored for various activities such as work, meditation, and sleep. You can customize your experience, making it a flexible tool that adapts to your needs. The team behind has worked tirelessly to ensure the music they provide isn't merely background noise, but an active participant in helping you achieve your goals.

When it comes to customer service, excels. They've mastered the art of making their users feel valued and understood. You're not just a customer; you're part of a community built around the shared goal of improved productivity and wellness. is a shining example of how a company can provide an exceptional service that not only meets customer needs but also makes them feel good.

T&S Brass

Have you encountered T&S Brass, a company that has taken customer service to new heights by prioritizing personalized interactions and proactive support? Their approach is one that sets them apart, making sure their customers feel valued and heard.

They've mastered the art of fixing issues before they become a cause for complaint, a proactive approach that significantly reduces instances of poor customer service. Their employees are trained to anticipate and address customer needs, offering a level of service that's consistently high across all channels.

T&S Brass is also deeply committed to continuous improvement. They utilize customer feedback to refine their processes and learn from any mistakes. This dedication to quality over speed is another aspect of their service that resonates with customers, creating a lasting impact.

Through these exceptional practices, T&S Brass isn't just helping customers with their immediate needs but also building long-term relationships based on trust and authenticity. Their strategy is a powerful example of how genuine concern, quick responses, and personalized interactions can turn any customer service experience around.

How to Boost Customer Satisfaction with Exceptional Service

Drawing inspiration from T&S Brass's commitment to quality and personalized customer service, let's explore ways to boost customer satisfaction through exceptional service.

To begin, you must offer proactive customer service. This means anticipating your customers' needs and addressing them before they become issues. By doing so, you not only resolve issues before they escalate but also show your customers that you genuinely care about their experience.

Next, strive to improve customer value. Ensure that your customers are getting the most out of your product or service. This can be achieved by providing clear instructions, offering helpful tips, and being available to answer any questions they may have.


In a fiercely competitive market, superior customer service can be your secret weapon. By studying these top brands' strategies, you've seen how customer satisfaction can drive success.

Now it's your turn! Use these insights and tactics to elevate your customer service game and turn every interaction into a brand-building opportunity.

Remember, exceptional service isn't just good business—it's a game-changer. So, go ahead, inspire loyalty, win hearts, wallets, and set your brand apart!