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Top 11 Other Options for HubSpot for Help, CRM, and Marketing

Top 11 Other Options for HubSpot for Help, CRM, and Marketing

Table of Content

Imagine you're a sailor, navigating the vast ocean of business growth with HubSpot as your compass.

But recently, you've noticed the compass isn't quite pointing you in the right direction.

It's a predicament many businesses face: realizing that while HubSpot is an excellent tool, it might not be the perfect fit for everyone.

Rest assured, there are other navigational tools – or in this case, CRM, support, and marketing platforms – that could potentially guide you better.

Let's set sail on a journey to explore 11 of the best alternatives to HubSpot, and see if we can find a more suitable guide for your unique business voyage.

Key Takeaways

  • Factors to consider when choosing HubSpot alternatives include unique features and pricing structures, as well as considerations of pricing, features, user experience, and business use cases.
  • HubSpot has disadvantages such as a higher price point, complexity and steep learning curve, and criticisms of customer service, leading to a need for alternatives.
  • When looking for alternatives for marketing, it is important to consider platforms with robust inbound marketing tools and email marketing automation, such as Marketo and Pardot.
  • For CRM and support, alternatives like Salesforce and Zoho offer superior customer management and support capabilities, while Zendesk and Freshdesk provide top-tier customer support services for efficient resolution of customer issues.

11 Best HubSpot Alternatives for Support, CRM, and Marketing

If you're in the market for alternatives to HubSpot for customer support, CRM, or marketing, it's crucial to understand that each option offers unique features and pricing structures that cater to specific business needs. Your search for the best HubSpot alternatives should consider various factors, such as pricing, features, user experience, and your unique business use cases.

You'll find that some top HubSpot alternatives are particularly suited for marketing teams, while others are perfect for small businesses. You may need a HubSpot CRM alternative that offers in-depth customer data or one with advanced project planning and tracking. It's all about finding a solution that fits your needs like a glove.

Don't overlook the importance of sales and marketing features, either. These can range from workload view and Kanban boards to task dependencies. A comprehensive CRM alternative to HubSpot shouldn't only streamline your customer support efforts but also supercharge your marketing campaigns.

Disadvantages of HubSpot

Despite its popularity, HubSpot isn't without its drawbacks that may deter some businesses from adopting it. As a marketing automation platform, it's designed to streamline customer service, sales automation, and customer relationship management (CRM). However, it's not always the right fit for everyone.

One disadvantage of HubSpot is its price point. It's often more expensive than other CRM platforms, which can be a deterrent for small businesses or startups operating on a tight budget. If cost is a concern, you'd need to consider an alternative to HubSpot.

Another downside is its complexity. While it offers a comprehensive suite of tools, it can be overwhelming and confusing for users, especially those not technologically savvy. This steep learning curve can slow down your team's productivity.

Also, while HubSpot excels in marketing automation, its sales automation features may not be as robust. If your business heavily relies on sales automation, HubSpot mightn't meet your unique needs.

Lastly, HubSpot's customer service has been criticized for not being as responsive or helpful as desired. This can be frustrating and time-consuming, especially when you're dealing with pressing issues.

Best HubSpot Alternatives for Support, CRM, and Marketing

Let's dive into exploring some of the top-notch HubSpot alternatives that can better cater to your support, CRM, and marketing needs without breaking the bank. These alternatives offer comprehensive customer management, lead management, and support features, making them effective choices for your business.

When it comes to HubSpot alternatives for marketing, consider platforms with robust inbound marketing tools and email marketing automation. These features help streamline your marketing process, drive lead generation, and ultimately increase sales.

CRM platforms such as Salesforce and Zoho are excellent alternatives, due to their superior customer management and support capabilities. They offer centralized systems to track and manage customer interactions, helping you build stronger relationships with your clients.

In the realm of support, consider Zendesk or Freshdesk. These platforms offer top-tier customer support services, helping you resolve customer issues swiftly and efficiently.

Don't forget about marketing automation features. Platforms like Marketo and Pardot offer powerful automation tools that can help optimize your marketing efforts, saving you time and resources.

HubSpot Service Hub Alternatives

Moving on from general alternatives, you might be specifically interested in options that can replace the HubSpot Service Hub. There are various platforms available offering similar features like CRM, contact management, live chat, and customer data analysis.

Zendesk, for instance, excels in providing a seamless customer experience. It's a comprehensive tool that combines various customer service channels into one platform, making it easier for your team to respond to customer inquiries and issues.

Zoho Desk, on the other hand, offers a robust CRM system integrated with contact management features. It'd help you identify customer patterns and preferences, allowing you to personalize your approach and improve customer satisfaction.

Then there's Freshdesk, known for its user-friendly live chat feature. It not only allows for real-time customer interaction but also maintains an organized record of customer data. This feature enables you to track customer history and deliver more personalized service.

Help Scout

If you're looking for an efficient support tool that offers customer management, messages, shared inboxes, live chat, and data migration features, you might want to consider Help Scout. This tool is an excellent HubSpot alternative for marketing, support, and CRM.

Help Scout's customer management tools are designed to meet the needs of small businesses looking for a comprehensive and cost-effective solution. With prices starting at $20 per user per month, it's a viable alternative for those who find HubSpot's pricing steep.

In addition to its robust customer management features, Help Scout also excels in the contact tools department. It allows you to manage messages, shared inboxes, and live chats with ease, providing a seamless communication experience for your team and customers.

When it comes to data migration, Help Scout doesn't disappoint. The platform's CRM offers easy data migration so you won't lose important customer data when switching from another tool.


Turning your attention to Freshdesk, you'll find it's another robust alternative to HubSpot that excels in customer support, CRM, and marketing. Freshdesk, one of the most viable HubSpot alternatives, is specifically designed to cater to small businesses.

Its suite of tools is carefully crafted to address the unique needs of smaller operations. Freshdesk's strength lies in its customer support module, offering a myriad of features that facilitate efficient customer relationship management (CRM) software. It provides a unified platform where you can track customer interactions, solve issues, and improve overall customer experience.

In terms of CRM, Freshdesk doesn't disappoint. It offers a streamlined system for managing contacts, deals, and tasks. It also comes with a user-friendly dashboard where you can monitor sales trends and performance metrics.

For marketing, Freshdesk offers tools for email marketing, social media marketing, and even SEO. It also provides analytics to track the effectiveness of your marketing campaigns.


While Freshdesk caters to small businesses, Zendesk emerges as a top contender for enterprise companies looking for robust support capabilities. As a CRM alternative, Zendesk provides a comprehensive relationship management (CRM) software that offers a host of features designed to streamline the tasks of your marketing and sales teams.

Its support tools are designed to manage customer interactions effectively, ensuring that no customer query goes unnoticed. From lead capture to tracking the sales pipeline, Zendesk's CRM features align with your sales reports and forecasting, providing a holistic view of your business performance.

In addition to support, Zendesk's offerings aren't limited to CRM. Its marketing capabilities are also impressive. With features like email automation, you can reach out to customers at the right time, with the right message. This functionality not only helps in nurturing customers but also in driving conversions, making Zendesk a comprehensive tool for your business.

The pricing, starting at $19 per agent per month, ensures that you get value for your money. So, if you're looking for a robust support and CRM system, Zendesk is definitely worth considering.

HubSpot Marketing Hub Alternatives

Diving into the realm of HubSpot Marketing Hub alternatives, you'll find a myriad of options that can effectively cater to your business's unique marketing needs. These alternatives offer robust landing page builders, sophisticated email marketing tools, and dynamic marketing automation software.

You're able to create and launch targeted email campaigns that resonate with your audience, fostering lead nurturing and driving conversions. With these alternatives, you can boost your social media presence, engaging with your audience where they're most active, and ensuring your brand remains top of mind.

Most of these alternatives also feature an intuitive dashboard that allows you to seamlessly integrate custom features and plugins to further enhance your marketing efforts. This way, you can tailor the tool to your needs, ensuring you have all the functionalities you need at your fingertips.

Whether you're a startup seeking to establish a strong digital presence or an established firm looking to optimize your online marketing strategies, these HubSpot Marketing Hub alternatives offer you the flexibility, power, and efficiency you need to succeed.

Make the switch today and experience the difference for yourself.


If you're looking for a robust, cost-effective alternative to HubSpot, consider ActiveCampaign. It is known for its impressive marketing automation capabilities and a variety of integrations with other tools. Whether your focus is sales or marketing, ActiveCampaign's CRM covers all the bases. It offers predictive sending and email automation, making managing email sequences a breeze.

ActiveCampaign isn't just about emails. It's also about helping you create stunning landing pages that convert. Its powerful marketing automation capabilities allow you to track micro-conversions, giving you a clear picture of your marketing efforts' effectiveness.

What sets ActiveCampaign apart is its affordability. Starting at just $9 per month, it's a budget-friendly option that doesn't skimp on features. This makes it suitable for businesses of all sizes, from small startups to large enterprises.

The goal reports provide insights into your sales and marketing strategies, helping you make data-driven decisions. With ActiveCampaign, you're not only equipped with a comprehensive CRM, but also a tool that seamlessly integrates with your existing software.


Looking for a platform that's more than just a CRM? You might want to check out Ontraport, a comprehensive business automation software. This alternative to HubSpot goes beyond the basic features of a free CRM. With its rich array of features, it serves as a comprehensive CRM solution that can cater to your various business needs.

Ontraport is considered one of the best alternatives to HubSpot, not just because it offers a free plan, but also due to the robust platform it provides for businesses to streamline their operations. It's an all-in-one system perfect for managing all your marketing, sales, and customer service processes.

What sets Ontraport apart from other CRM platforms is its adaptability. Whether you're a small business or a large corporation, Ontraport is designed to suit your specific needs. The Professional plan starts at a reasonable price, offering features such as advanced CRM, email marketing, and automation.


While Ontraport offers a comprehensive platform for business automation, you might find Wishpond's range of marketing solutions particularly appealing. Unlike what HubSpot offers, Wishpond is user-friendly and provides tools for lead generation, email marketing, landing pages, and marketing automation. It's an excellent alternative to HubSpot CRM if you're looking to manage your sales pipelines more efficiently.

One of Wishpond's key features is its capacity for social promotions and contests. This aspect of marketing and customer engagement is unique and can help your business stand out. It's also a great way to collect valuable customer data for future campaigns.

The platform also offers a variety of email templates, making it easy for you to run efficient email campaigns without the need for extensive design skills. If project management is a concern, you'll appreciate Wishpond's easy-to-use interface and the simplicity it brings to coordinating your marketing efforts.

Moreover, Wishpond's pricing plans cater to different needs and budgets, making it a practical choice for businesses of varying sizes. So, if you're searching for a versatile, cost-effective alternative to HubSpot, Wishpond is worth considering.


Moving on to EngageBay, you'll find a comprehensive suite of marketing, sales, and customer support features tailored to meet the needs of small businesses and startups. Primarily a tool for small businesses, EngageBay stands out as one of the top HubSpot competitors. It offers a more intuitive interface than Zoho and comes packed with features that help streamline your business operations.

EngageBay offers four different pricing tiers, including a free option. Its affordable pricing makes it a viable alternative to the costlier HubSpot CRM. With advanced customer segmentation and multichannel marketing capabilities, EngageBay helps you connect with your customers more effectively.

One of the notable features of EngageBay is its visual automation builder, which is a great advantage for marketing and sales teams. It also throws in A/B testing features for marketing campaigns, giving you an edge over your competitors.

EngageBay's Service Hub includes free onboarding, migration, and priority support for paid users. This kind of robust customer support is a rarity among CRM providers. So, if you're on the lookout for a comprehensive, affordable, and user-friendly CRM solution, EngageBay should be on your list.

HubSpot CRM Alternatives

If you're not fully satisfied with HubSpot's CRM, there are several other options on the market that might better suit your business's unique needs. Two major players in this field are Zoho CRM and Salesforce.

Zoho CRM is a great alternative for small and medium-sized businesses. It's a comprehensive Sales CRM with robust features tailored to streamline your sales process. Its interface is user-friendly, and it offers tools for sales automation, analytics, and customer support, just to name a few.

On the other hand, Salesforce is more associated with larger enterprises, but don't let that deter you. Salesforce offers a feature-rich CRM platform that can be customized to fit any business size. When it comes to robust features and scalability, Salesforce has the edge. It offers advanced tools for sales teams along with excellent customer support and a wide range of integrations.


For businesses seeking comprehensive insights, Aritic serves as a robust alternative, providing in-depth customer data across marketing automation, CRM, and support. This cost-effective option offers a wide range of features, from advanced customer management to shared inboxes, live chat, and data migration.

Aritic provides users with a seamless sales experience. Its variety of sales tools are highly customizable, allowing you to tailor them to your business's specific requirements. This wide range of marketing tools caters to the diverse needs of your team, making it a versatile solution, whether you're a small startup or a large corporation.

Moreover, Aritic offers social media management capabilities. This means you're not just limited to traditional sales and marketing channels, but you can also extend your reach to social media platforms.

With its range of features, Aritic enables you to streamline your marketing, sales, and support processes, providing a comprehensive solution for your business needs.


While Aritic is a great choice for larger businesses, Insightly shines as an alternative specifically designed to cater to the needs of small to medium-sized businesses, particularly those in need of a CRM with integrated project management capabilities. What sets Insightly apart is its ability to streamline manual data entry tasks, allowing you to focus more on your business strategies.

Insightly offers a user-friendly interface that makes it easy for startups and small businesses to navigate through the system. Its comprehensive features include lead management and the ability to integrate custom reporting, giving you a clear picture of your business performance.

Moreover, Insightly's plan structures are flexible, catering to various business needs and budgets. They also offer a free plan, perfect for startups still testing the waters of CRM and project management integration.

In a nutshell, Insightly could be your go-to alternative if you're a small to medium-sized business, looking for a CRM system that's not just about customer relations but also offers project management capabilities. With Insightly, you can streamline your processes, make data-driven decisions, and ultimately, lead your business towards growth.


Just as Insightly is a go-to for small to medium-sized businesses, Keap stands out as another versatile platform specifically tailored for entrepreneurs and small businesses. With a robust set of features, Keap lets you track, manage, and nurture leads throughout the customer journey.

Keap offers four paid plans, each designed to meet various budget needs and business sizes. This platform provides features to help with customer management, messaging, and automation. It also includes lead scoring and grading to help prioritize customer interactions and maximize sales effectiveness.

Keap also shines in its marketing automation capabilities. It allows the creation of forms and landing pages to capture leads and automate follow-up tasks. This helps you nurture leads effectively and convert them into customers.

Keap integrates seamlessly with various applications, offering the flexibility to work with tools you're already using. It also supports efficient data migration, making the switch from another CRM less daunting.

While Keap doesn't offer a free plan like some competitors, its user-friendly interface, customizable tools, and robust features make it a viable alternative to HubSpot for small businesses.

Zoho CRM

If you're looking for an affordable and comprehensive CRM platform suitable for businesses of all sizes, you might want to consider Zoho CRM. Robust and fully-equipped, Zoho CRM offers a myriad of features, from sales forecasting to a detailed workflow builder.

Teams looking for a CRM with a focus on sales forecasting will appreciate Zoho CRM's advanced capabilities. This platform allows you to predict future sales trends, enabling you to make informed business decisions. The workflow builder is a standout feature, letting you automate routine tasks and streamline your sales process.

Zoho CRM also excels in Account Engagement. You'll have quick access to crucial customer information, enhancing your ability to engage and build relationships. The platform's chat support ensures that you're never left in the dark, while the call center integration allows for seamless communication with your clients.

Available in both Pro and Enterprise versions, Zoho CRM is an adaptable solution for businesses of all sizes. Its affordable pricing, coupled with its extensive features, makes it a great alternative to HubSpot. Whether you're a small operation or a large corporation, Zoho CRM can meet your needs and exceed your expectations.

Choosing the Best HubSpot Alternative for Your Team

In light of the potential costs and limitations of HubSpot, you'll want to carefully consider your team's unique needs when choosing an alternative.

It's not just about finding one of the 11 best HubSpot alternatives for support, CRM, and marketing. It's about choosing the best HubSpot alternative for your team.

Consider factors like cost, scalability, and the specific needs of your business. For instance, if your team is small, a Pro plan starts at a lower price point compared to HubSpot's entry-level options. If you're managing a large team or enterprise, you'll find options like the Ultimate plan offers more comprehensive features.

HubSpot comes with a reputation, but it doesn't mean it's the best fit for everyone. Some alternatives are known for their powerful CRM capabilities that can outperform compared to HubSpot's. Take into account your team's workflow, the size of your contact list, and the complexity of your marketing campaigns.

The Enterprise plan may be more suitable for larger businesses with more complex needs. Ultimately, the best alternative will align with your team's needs and business goals.

Get Started with Your Ideal HubSpot Alternative Today

Having considered all the factors to find the best HubSpot alternative for your team, it's time to dive into your chosen solution and begin reaping the benefits today.

Don't be daunted by the 151 options available. Each plan costs differently per month, so it's crucial to find one that aligns with your budget and needs.

Another option you could explore is the Ultimate Guide. This comprehensive resource provides an in-depth look at each alternative, aiding in your decision-making process.

Paid plans start at varying prices, depending on the provider. Take time to analyze these options against the features they offer. One CRM alternative that offers a powerful set of tools might've a higher pricing plan than another with fewer features. It's about striking the right balance between cost and functionality.


So, you've explored the alternatives, weighed the pros and cons, and now you're ready to make the switch.

Don't get overwhelmed. Remember, the perfect solution is one that meets your unique business needs.

So, take a deep breath, rally your team, and start your journey towards finding the ideal HubSpot alternative.

Your business deserves the best, and it's just a few clicks away. Go ahead, make the move today.