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The 3 Words Your Customers Like Best

The 3 Words Your Customers Like Best

Table of Content

Did you know that 93% of customers are likely to make repeat purchases with companies that offer excellent customer service? As a business owner, you're likely constantly seeking ways to improve customer satisfaction, and language plays a crucial role in this quest.

But what if we told you that just three words could significantly enhance your customer experience? Intriguing, isn't it? These words have the power to spark interest, create value, and satisfy the need for immediate gratification.

Stick around, and we'll unveil these three magical words that your customers love to hear.

Key Takeaways

  • Offering something for free can attract and retain customers, creating a sense of gratitude and increasing loyalty.
  • Emphasizing quick delivery time and instant results taps into customers' need for instant gratification, influencing their buying behavior.
  • The word 'new' sparks curiosity and interest in customers, highlighting the importance of regularly introducing new products or services to keep customers engaged and satisfied.
  • Small-business owners should think strategically and consider the long-term benefits of offering 'free' incentives, as it can yield substantial dividends and give them a competitive edge.

The 3 Words Your Customers Love Most

While running your small business, understanding the powerful impact of the words 'free', 'instantly', and 'new' can significantly enhance your customer engagement and retention strategies. These three words are loved by customers, and for good reason.

The word 'free', for example, has a psychological impact that's difficult to resist. Offering something for free, like a sample or a trial, can lure customers in and make them more likely to buy from you. Think about how you can incorporate 'free' into your business model. Can you offer a free trial of your product every three weeks? What about a free gift with purchase?

The word 'instantly' appeals to our desire for immediate gratification. If you can deliver instantly, you'll satisfy this desire and keep your customers coming back. Consider offering instant rewards or instant access to your services.

Finally, the word 'new' triggers the brain's reward center. We love novelty and the excitement that comes with it. Regularly introducing new products, services, or features can keep your business fresh and interesting. Remember, every three months, try to introduce something new.

These 49 words should become your mantra: Free, instantly, new. Use them wisely and watch your business grow.


Diving into the power of 'Free', you'll find this term holds a captivating influence on customer decisions, proving to be an invaluable tool in marketing and promotions. It's one of the three words your customers love to hear. Why? The reasons customers gravitate towards 'Free' are deeply rooted in psychology. It's not about the monetary value but the thrill of getting something without any cost.

Research shows every time customers see 'Free', a strong response is triggered – their attention is instantly captured, their interest piqued. This universal appeal is what makes 'Free' such a compelling marketing tool. Think about it. When offered something for free, aren't you more likely to give it a try? The right words can make all the difference in your marketing strategy, and 'Free' is one such word.

Interestingly, the allure of 'Free' is so strong that customers often favor free items over discounted ones, underlining its sway over consumer behavior. So, if you're looking for ways to draw people in and generate interest, remember these magic words your customers love: 'Free', 'Instantly', and 'New'.

Unlock the power of "free" to attract and retain customers

Harnessing the power of 'free' can significantly boost your business by attracting new customers and retaining existing ones. This strategy works like a charm, enticing customers to come back for more.

When you offer something for free, it creates a sense of gratitude in your customers. They feel valued and appreciated. This is where an effective Customer Service steps in, ensuring every customer feels special. The right mix of 'free' and excellent service will turn one-time buyers into loyal customers.

Consider implementing a loyalty program. Give away free products or services to your regulars. It's a smart investment that'll pay dividends by keeping your clientele hooked. They'll not only become repeat customers but also your brand's ambassadors, influencing others to try out your offerings.

Your Net Promoter Score (NPS), a key measure of customer loyalty, will also see a positive impact. Happy customers generally score high on the NPS scale, indicating they're likely to recommend your business to others.


Next up is the magic of 'instantly', a word that can spark a buying impulse in your customers' brains. Expressed by Entrepreneur contributors, this magic word triggers mid-brain activity associated with buying. It's all about instant gratification, a concept that your company might wish to capitalize on.

When asked people in a New York survey about their shopping habits, the allure of instantaneous rewards was undeniable. Even if your company can't provide immediate satisfaction, emphasizing a quick delivery time can make a significant difference. The brain's reward center is activated by the promise of instant results, appealing even to the most conservative spenders.

According to Help Scout, the psychology behind 'instantly' is compelling. Our brains love instant rewards and are primed to buy when they think they're getting something immediately. By presenting customers with the prospect of instant gratification, you're tapping into deep-seated buying impulses.

Discover how to satisfy your customers' need for instant gratification

Understanding the power of 'instantly' is just the beginning; let's now explore how you can effectively satisfy your customers' craving for instant gratification. This is where Creative Side Hustles come into play. They offer a unique and instantaneous way to engage your customers, making them feel valued and satisfied. This not only Makes Top Employees stand out but also counts celebrities among your satisfied customers.

The Million Real Estate Mogul isn't an overnight success story, but rather a testament to understanding what clients want and delivering it instantly.

This includes avoiding Financial Mistakes like not catering to the immediate needs of your customers.


Diving into our final magic word, 'new' lights up your customers' brains, sparking their curiosity and interest. It's like making New Years Resolutions – you're promising something fresh, exciting, and different. But remember, just like those resolutions won't work unless you stop doing the same things, your 'new' promise needs to be backed by real change.

It's a great deal to offer something 'new'. It doesn't always mean a new product; it can be a new feature, a new design, or even a new way of doing things. The thing to remember is that your customers are always looking for the 'new', and they'll appreciate every single effort you make to provide it.

The word 'new' triggers the reward center of the brain, making customers more likely to engage with and buy from your business. So, don't be afraid to highlight what's 'new' in your offerings. It's a powerful way to keep your customers interested and coming back for more.

Stay ahead of the competition by offering innovative solutions

To consistently stay ahead of the pack, it's crucial that you offer innovative solutions that not only meet but exceed customer expectations. Imagine a businesswoman who Spent Her Honeymoon Working on a Side project, an innovative solution that would help her customers in a unique way. She understood that she was much more likely to stay ahead of the competition by offering innovative solutions.

Customers' brains love novelty and creativity. They're drawn to businesses that consistently provide fresh ideas and solutions. It's not enough to simply meet their needs, you must also anticipate and surpass them. Show your customers that you're not only up-to-date with current trends, but also a trailblazer in your industry.

Innovation is no longer a luxury, but a necessity in today's fast-paced market. It's a key element that helps you stand out, capture and retain customer interest and loyalty.

Always remember, when you offer innovative solutions, you're not just selling a product or service, you're providing an experience that your customers will value and remember.

What's a small-business owner to do?

As a small-business owner, you might be wondering how to effectively use the words 'free', 'instantly', and 'new' in your marketing strategy. Remember, last year when a Complaint That Makes Top of customers' list was the lack of novelty? You can address this by introducing 'new' products or services. This plays a huge role in keeping your customers engaged and excited.

But don't stop there. 'Free' and 'instantly' are equally powerful. Years Resolutions Wont Work if they're not actionable and immediate. So, offer something 'free' as an instant reward. This could be a product sample, a service trial, or even free shipping. It's that one thing that customers appreciate and remember.

Now, you might think, 'I'm a small business. I can't afford to give things away for free'. Remember how XYZ company Raised $35 Million just by starting a rewards program with 'free' incentives? It's about thinking strategically. The investment you make now could yield substantial dividends in the future. So, take these three words to heart. They might just be your winning formula.


So, there you have it. 'Free', 'Instantly', and 'New' are the magic words your customers can't resist. By incorporating them into your strategy, you're not just selling products, you're understanding their desires and meeting their needs.

Remember, it's not just about offering something free, instant, or new, it's about delivering real value. So, don't hold back. Unleash the power of these words and watch your business soar to new heights.